December 8, 2023


Food Information

Enterprise award salutes processor ACC’s three yr enterprise transition

3 min read

A MAJOR change of route by Australia’s largest family-run beef provide chain noticed Australian Nation Selection recognised on the Lord Mayor of Brisbane’s Enterprise Awards held on Friday evening.

The Queensland-based firm was saluted for its operational transformation that included a shift to a multi-client buyer base, a transfer in direction of premium Wagyu and Angus cattle and the launch of its own-branded export product – all amid the backflow of COVID, adjustments of senior management and a risky worldwide market.

Celebrating Friday evening’s, Anthony and Trevor Lee, left and proper, with Brisbane Lord Mayor Adrian Schrinner. Click on on picture for a bigger view

Beef Central first wrote about ACC’s evolving enterprise mannequin on this story revealed again in late 2020. The corporate moved from having a single devoted processing buyer, Coles Supermarkets, to its current day, rather more diversified operations mannequin.

“In three years we needed to change our enterprise utterly,” chief govt officer Anthony Lee stated.

“When you concentrate on the size of our problem and what we’ve needed to do, it has been an enormous effort from our employees.”

The adjustments required concerned each a part of ACC’s provide chain, together with main technological and operational upgrades on the plant itself.

The shift to premium Wagyu and Angus export cattle noticed bigger-bodied animals becoming a member of the product combine and a a number of of shoppers, required a $50 million processing plant retro-fit and lots of tens of millions of {dollars} in direction of retro-fitting the feedlots and altering ACC’s herd genetics.

All of this was accomplished in 2023 with no disruption to manufacturing.

The power retro-fit was coupled with a serious know-how improve utilizing Australian-developed processing automation.

“Within the three months to Could, 2022 we didn’t produce or promote any own-brand meat merchandise, whereas, in distinction, within the three months to Could, 2023, we exported greater than 3.3 million kilograms of beef merchandise to 17 new export markets,” Mr Lee advised Friday evening’s awards gathering.

The transition was achieved amid the backflow of COVID, and a risky worldwide market that included suspension from the plant’s single largest market, China.

Launched from a 40-year exclusivity cope with service kill processing buyer Coles gave ACC an opportunity to evaluate its enterprise operations and search thrilling alternatives to export its own-branded product.

“We needed to differentiate our product, often called 1620 Beef, from that of ongoing service-processing clients – most of whom are additionally exporters. To do that we established a distinct segment product outlined by the size of time the cattle are on feed,” Mr Lee stated.

Now, about 30 p.c of cattle processed at ACC Cannon Hill go into the corporate’s personal model program. The steadiness is utilized by massive export and home service kill clients, together with Woolworths and branded Wagyu beef chains.

Anthony Lee addressing Friday’s awards gathering in Brisbane

“Institution of key markets in Indonesia, Korea and Japan have underpinned our export progress. Gross sales by worth to these nations lifted by 242pc, 291pc and 253pc respectively between monetary years 2020/21 and 2022/23,” Mr Lee stated.

“And it hasn’t simply been a change of buyer base and bodily belongings, we now have additionally modified our methods, bringing in new ERP and BI platforms required for a extra complicated enterprise mannequin.”

“Whereas it has been difficult, it has additionally been a really optimistic change,” he stated.

“Nothing lasts endlessly, and any enterprise should be sturdy and nimble sufficient to pivot when required. The change has made us deal with each aspect of our enterprise and guarantee it’s arrange appropriately.

“It’s been a superb well being examine. We’ve needed to tender and win each new buyer; it’s been very pleasing to know we are able to compete in opposition to anybody in our trade.”

This morning Mr Lee addressed the employees on the Cannon Hill processing plant saying: “I do know it’s been plenty of ache and angst nevertheless this award reinforces simply what an enormous change it has been for the crew – not only one particular person, not only one division, nevertheless it’s the entire crew at ACC.”







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