Gammon gross sales up over the festive interval
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Gammon gross sales soared over the festive interval, with main meals producer Pilgrim’s UK delivering greater than 4 million pork merchandise to British retailers, together with virtually 1.6 million recent gammon joints.
Total, retailers skilled a 5.1% uplift in quantity (kg) gross sales and a 23.6% improve in worth gross sales YoY of recent gammon merchandise within the 4 weeks to twenty fifth December as customers switched to different centrepieces at Christmas.
Contemporary major gammon additionally elevated its quantity share (kg) of the broader protein class by 5.5% YoY as much as 9.4%.
This standout efficiency is a part of an ongoing decline within the quantity of turkey consumed at Christmas, down from 10% to 7% over the past 5 years. Its share of quantity (kg) additionally fell by 15.6% within the 4 weeks to Christmas Day 2022, in comparison with the identical interval in 2021.
This 12 months has been additional impacted by chicken flu decreasing the supply of recent turkey, coupled with shoppers recognising the worth and flexibility of pork, particularly gammon joints.
Rachel Griffiths, chief business officer at Pilgrim’s UK, stated: “There’s been an ongoing shift in client choice away from turkey in direction of options like pork, which was particularly evident this Christmas and compounded by the rising cost-of-living and turkey shortages.
“Shoppers switched to more cost effective pork merchandise, comparable to gammon joints, to be the star of the present for his or her Christmas dinner centrepieces, rising in quantity gross sales by 5.1% in comparison with final 12 months. It’s versatility, easy and extra power environment friendly cooking methodology and completely scrumptious style additional solidified its place as a key festive staple.
“Our devoted groups began manufacturing early to fulfill this demand for pork merchandise producing virtually 1.6 million prime quality gammon joints and greater than 157,000 pork crackling joints to make sure our retail clients have been properly stocked for the festive interval.”
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