September 24, 2023


Food Information

It takes greater than luck to market cattle, it takes abilities

6 min read

Quickly I can be making two journeys to the good cattle state of Oklahoma. First I can be talking on the Crossroads Convention in Enid on July 19, and 20.  Crossroads Conference 2023 — Oklahoma Association of Conservation Districts (  It’s my understanding there can be a wide range of audio system overlaying matters from genetics to digital fencing to rethinking weeds.

My second journey to Oklahoma can be to show a advertising and marketing faculty in Oklahoma Metropolis, August eighth and ninth. For extra info go to my web site Marketing Schools for 2023 – Mr Cattlemaster

Extra Advertising and marketing Faculties

I’m solely doing two extra faculties the remainder of 2023.  House is proscribed and I understand the dates I selected might not work for some individuals.  There’s one other choice to be taught promote/purchase advertising and marketing and that’s to buy a Cornerstone Cattle Advertising and marketing DVD set.  Ann Barnhardt’s Cattle Marketing DVD Set | Barnhardt  That is the one be taught from dwelling choice I like to recommend.

Final week once I taught a advertising and marketing faculty, I recited a statistic I had learn. The individuals in attendance had a robust response to what I recited and it obtained me questioning if I obtained it mistaken. I took time to search out the article I learn it in. I said that the typical age of a cattle producer was 65-69 years outdated. The article I learn went off 2017 census knowledge the place the typical age of a producer was 58.  The creator then simply added 6 years to the typical age from that knowledge to get to right now (58 + 6 = 64).

Worthwhile females

The purpose in bringing that up through the advertising and marketing faculty was for example why first calf heifers appear to have misplaced their spot as probably the most invaluable feminine. When this age group is buying breeding inventory they need one thing a little bit extra hassle free and confirmed.

Here’s what actually caught my eye within the census knowledge. The typical age of a starting producer is 46. I simply turned 46 final month so this stat actually hit me. I can’t think about beginning new within the subject of elevating cattle at this age. Once I mirror on all I’ve realized and skilled since shopping for my first animals once I was 20, I’ve realized loads and it was a steep studying curve. 

Listed below are a pair extra stats. The primary one we’re all conscious of and that’s we lose cow/calf operations yearly and we have now fewer unbiased cattle feeders. Couple that with the truth that fewer than 1 in 20 individuals had a school diploma in 1940 to right now the place one in 4 individuals have a school diploma. This trade has been round since Kane and In a position and other people managed to make a dwelling doing it since that point. Right here we’re right now with superior information and for some purpose we will’t make a dwelling elevating cattle anymore?

Systemic Pondering downside

This suggests two issues. First, we have now a systemic considering downside, which may be mounted. It begins with our self-image. If we consider this as a labor of affection, or one thing we are going to battle at ceaselessly that’s our self-image and we are going to by no means outperform that. Second is we’re in a ability vacuum, and identical to the primary difficulty, we will repair this. All of the hyperlinks I supplied above are aimed toward fixing the ability vacuum.  Your primary benefit available in the market is advertising and marketing ability. You probably have it and your neighbor doesn’t, you’ll be able to run circles round him.

Typically I can clarify my level higher by utilizing sports activities for example. My 12-year-old daughter performs a number of basketball. In some leagues it’s straightforward for her as a result of the competitors is just not expert and she will get triple doubles in a recreation with out attempting laborious.  When she performs together with her different crew, the competitors is far more durable.  She has to depend on her teaching and the abilities they gave her and couple that with recreation IQ , that solely comes from expertise, with the intention to compete. It’s these expert gamers which are going to go on and dominate the sport in junior excessive and highschool. The ladies with out abilities will get left behind.

On this enterprise there are numerous abilities we want. Grazing and soil well being, ruminate diet, animal husbandry and stockmanship, to enterprise and funds.  The one method we’re going to be certain we get our share and generate constructive money circulate is to do a superb job advertising and marketing.  With out advertising and marketing ability these different issues received’t matter as a result of with out it we would be the one left behind.

Cattle Market Evaluation

Once I have a look at the markets from completely different auctions across the nation this week I might name the Worth of Acquire (VOG) spotty.  Some markets had a robust VOG that clearly succeeded the Price of Acquire (COG). These gross sales held that VOG all through your complete weight spectrum. Different gross sales seemed like they nearly failed to determine a market this week.

I used to be wanting on the smoothed out knowledge set from one sale that gave the looks of failing to determine a market. I later obtained an e mail from a participant within the faculty I taught final week and he offered a load of feeders at that public sale, and obtained his alternative calves at that public sale as nicely, all whereas securing a $200 per head revenue! His new promote/purchase abilities enabled him to see a gap open up in actual time.  Whereas the weighted common provides us a method to take a look at the market, he was in a position to make the most of the market very nicely.  Every public sale has a narrative to inform, this instance exhibits that there may be one public sale and two very completely different tales.

We additionally obtained to witness the worth of rain in Nebraska this week, in a method. The components of the state which have gotten ample rainfall established a feminine market that was steadily $600 per head greater than the components of the state which are declining as a consequence of ongoing drought. Areas which have gotten some good rains are the one areas which are establishing a market the place females can persistently promote above their Intrinsic Worth (IV). In dry areas the whole lot sells under IV.


The feminine market remained constant in two methods. It refuses to offer us a sign to retain and breed heifers. (Earlier than anybody will get upset and emails me to let me know the way manufacturing works, I understand we want heifers coming into manufacturing to maintain issues going.  I’m simply stating what the market is telling us). Most of this imbalance is because of the excessive worth of feeder heifers.  If we take their worth on the size and couple that with the bills of getting them to the purpose of being 9 months bred we may have much more cash wrapped up in them than they’re value. 

That leads me into my final level this week. If we have now more cash in them than they’re value and we are attempting to do the 5 years and out technique we can be going backwards. We can be promoting worth into the market however we is not going to be getting paid sufficient for that worth to implement this technique, if we’re protecting or shopping for open heifers. The 5 12 months and out technique shines if we’re shopping for bred heifers.  Once more, we should have the ability to interpret what the market is telling us we will do to get forward, or we are going to fall behind.

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