September 29, 2023


Food Information

New Mapping Characteristic Accessible with Each Electronic mail Ship

2 min read
Gif showing how you can zoom in on the geographic data, from choosing the country (US) to the state (Virginia).

Zoom in to find the place your emails are being learn.

A terrific new characteristic providing extra perception into your subscribers is now accessible with each electronic mail ship and month-to-month perception report:

Geographic information on engagement stats.

And never simply the numbers, the crew went a step additional and added a mapping characteristic for visible illustration.

Screenshot of the geographic data available in the mailing dashboard showing a country map on the left and data text on the right.

A brand new manner to have a look at the behaviors of your subscribers, the maps and corresponding information present the place your viewers is once they open or click on your emails. Take a chicken’s eye view by international locations, or zoom in to drill down for particular areas and/or cities.

Working with this data can supply concepts for location-specific content material or, broadly occupied with time zones for various international locations, what instances of the day appear finest to ship your emails.

The geographic information and mapping characteristic is out there for all electronic mail campaigns despatched after October 1, 2020, and any Month-to-month Insights studies for October 2020 and afterwards. After tweaking this characteristic within the first few weeks, the event crew is seeking to how and the place else to can broaden its skills to different areas of the app.

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