Vacation Electronic mail Campaigns 101 with FeedBlitz
7 min read
The vacation season appears to creep up quicker and quicker as annually passes. And due to this, it’s by no means too quickly to get a jump-start on planning, content material creation, and income strategizing. This information covers a number of subjects associated to all issues vacation electronic mail campaigns to assist make this season your finest but.
This information is split into 4 sections:
- Planning and prepping your holiday campaigns.
- Creative campaign ideas for the holiday season.
- Design shortcuts for your holiday emails.
- Incorporating email ads for the holidays.
Let’s dive proper in!
1. Planning and prepping your vacation campaigns.
When enthusiastic about the vacation season, it’s extraordinarily simple for a way of overwhelm to creep in. All of the emails. All of the promotions. All of the issues! And that’s on prime of all of the actions outdoors your electronic mail advertising.
However don’t have any worry — your planning information is right here! We break vacation marketing campaign prep into 4 steps:
- Strategize – Be aware of the whole lot you probably did final 12 months, the large wins, and the whole lot that missed the mark. Then on a separate sheet of paper, brainstorm all of the belongings you’d wish to create this 12 months.
- Map – Collect all of your strategizing notes and take into account your accessible time and sources. That is the place you’ll map out what number of campaigns, their timing, and their content material. This ensures you’ll have time to create, ship, and handle the whole lot over the approaching months.
- Create – Now it’s time to take a seat down and hammer out the content material. Create the funnels and the types, add the tags, and do as a lot prep work as potential now, so that you’re not left typing out emails at midnight thirty on a winter’s night time.
- Check – Check, check, and check once more! The extra you may check your content material earlier than sending it, the higher you may tackle any surprising formatting or timing points.
With FeedBlitz, you may ship check emails straight from the editor or the marketing campaign abstract web page or clone your mailing list (since you’ll have limitless mailing lists!) to create a check record and have solely your self as a subscriber.
Dive into much more element on the above steps right here: Holiday Email Campaigns Made Easy, and you’ll want to obtain the vacation marketing campaign planner to assist with the mapping stage.
2. Artistic marketing campaign concepts for the vacation season.
Whether or not you’re an electronic mail veteran or that is your first time sending vacation campaigns, determining what to ship might be essentially the most troublesome half. Under you’ll discover 4 concepts to assist jump-start your planning and strategizing efforts.
- Supply exclusivity. Your electronic mail record is a cherished file of readers, clients, and purchasers who’ve agreed to obtain content material from you, and the vacation season is a superb time to remind them of this. Supply exclusivity to your record by sending a vacation reward reminiscent of content material designated solely to your subscribers. This may appear to be:
– One thing created only for them, which received’t be posted to your website or social and solely be supplied free in your electronic mail.
– Early entry to a model new PDF or electronic mail course.
– A chunk of retired content material out of your vault. - Embrace the artwork of the countdown. You’re already engaged on a countdown to the vacations, so why not ship a countdown collection of emails? Consider shorter content material snippets reminiscent of small surprises or treats, every day quotes/prompts/questions, your favourite recipes or strikes, and so forth to ship in these countdowns.
Basically, you’re breaking apart bigger, longer emails into smaller, bite-sized items of content material. That is wonderful for recipes, hobbies, occasions, and coupon bloggers. Some countdowns to think about:
– 10 days of Fright Nights
– 5 days of Thanksgiving prep
– 8 days of Hanukkah
– 12 days of Christmas - Give a contest or a collaboration a strive. This can be a area the place your creativity can actually soar, and never simply within the contests you run however within the collaborations you’re employed with. Take into consideration a contest for the most effective pet costume in your viewers. At a minimal, that could possibly be one electronic mail calling for entries, one to name for votes on the highest three to 5 submitted, and one to announce the winner. One thought = three completely different emails!
The vacation season paves the best way for extra inventive endeavors, so should you’ve been itching to department out slightly together with your emails, this could possibly be your alternative to take action. Some concepts for contests and collaborations can embody:
– Costume contests
– Crafting fails
– Festive recipes
– Ornament showdowns - Don’t low cost the reductions and promos. Gross sales are considerable in the course of the vacation season, and you may simply work this into your vacation electronic mail technique. Apart from providing customary reductions and particular days in your website, assume when it comes to what you can even supply by your electronic mail lists, as nicely:
– Vacation presale provides
– Reminders of your affiliate promotions and codes
– Subscribers-only low cost(s) on particular days (This ties again to providing exclusivity, too!)
– Drawings for a present card
These are just some concepts to assist together with your vacation electronic mail advertising technique. Whilst you can ship any one in every of all these campaigns all year long, they’re wonderful to have at the back of your thoughts when working particularly in your vacation campaigns.
And should you’re involved about inboxes being crowded and your emails getting misplaced within the shuffle, take a look at Inbox Exercise Detection — a FeedBlitz Accel characteristic that allows you to soar to the highest of the inbox queue whereas your subscribers are checking their emails. Learn more about Inbox Activity Detection.
3. Design shortcuts to your vacation emails.
FeedBlitz provides many design shortcuts you may take on the subject of creating your vacation electronic mail campaigns — they usually’re all within the Visible Mailing Editor (VME) proper now, ready so that you can make the most of them.
Each FeedBlitz shopper has a template library filled with pre-made electronic mail templates for many of the upcoming holidays. Merely scroll by your template library to the Vacation and Seasonal sections, select a template to work with, add your brand or photos, replace the content material, and also you’re nicely in your approach.
It’s also possible to seek for key phrases to see which templates populate for holidays, seasonal, gross sales, and promotions.
There are a number of content material layouts with the flexibleness of including/eradicating content material blocks as wanted. And should you’re prepared to spice up your vacation income with adverts this season, drag and drop promoting blocks — after turning adverts on in your account settings — and let the system handle issues from there. (We’ll be speaking extra about adverts in tomorrow’s electronic mail.)
And the design assist doesn’t cease there. If you happen to’re desirous about spicing issues up together with your photos, keep in mind your picture library within the VME has direct integrations with Unsplash, Pixabay, and Tenor, supplying you with entry to hundreds of thousands of royalty-free industrial use photos!
Able to take your vacation emails up a notch with free templates and pictures?
Start your free 30-day FeedBlitz trial.
4. Incorporating electronic mail adverts for the vacations.
Fourth-quarter promoting revenues are sometimes a few of the highest of the 12 months.
Not solely are many individuals of their inboxes checking emails, however the advert stock is well-stocked as nicely. Each of those elements result in prime revenue-generating alternatives from the emails you’re already sending.
Take a deep dive into all issues advert program-related on this weblog publish: Your Guide to the FeedBlitz Ad Program. In it, you’ll discover instance adverts from shopper emails, earnings from three purchasers in three completely different genres for 2021 and 2022, and a few methods to refine your advert practices to maximise revenues.
Within the publish, pay particular consideration to the fourth quarter earnings of all three purchasers proven. Even should you’re feeling issues out, the vacation season is a good time to check the waters, particularly should you’re already internet hosting adverts in your website!
The advert program is on the market to all FeedBlitz purchasers, and you may enroll in a matter of minutes. This additionally received’t impression or compromise any of your present web-based promoting efforts.
Plan and prep now to keep away from the additional stress, confusion, and last-minute pitches.
It’s frequent to really feel dread or overwhelmed when enthusiastic about end-of-the-year electronic mail campaigns, nevertheless it doesn’t need to be that approach! As you may see, we’re massive followers of planning for future success and are pleased to assist present the sources and instruments to allow yours. Early steps taken now set the tempo so that you can Win the Inbox this vacation season.
Ship your vacation campaigns with FeedBlitz: Head to this page to start your free trial. Questions? Be happy to achieve out with any questions by our Support Page. Dwell help is on the market Monday to Friday, 9 AM to five PM Jap, and you may all the time discover useful data 24-7 on the sources linked here.
